Grantee Examples of Social Media Marketing and Outreach
Posted 1/21/2017 2:51 AM by Angela Dayton
Social media is a great tool for recruiting new RTW program partners and participants, connecting with others that have similar goals, and sharing information.
View the videos at the links below to see how RTW grantee Denver Office of Economic Development – Division of Workforce Development is using YouTube to deliver targeted messages to employers and job seekers in the advanced manufacturing and information technology industries. Using Social Media marketing is a great strategy for engaging up-and-coming workers, college grads, and LTU. Drawing attention to industries where the journey workers and executives are retiring, leaving a skills and knowledge gap, is critical to keeping our workforce competitive.
TECP Recruitment video - This video promotes the grantee's Technology Employment in Colorado Partnership (TECP) program to individuals that may be interested in careers in the advanced manufacturing industry.
IT Careers Recruitment video - This video explains the benefits of its program to individuals that may be interested in a career in information technology.
Employer Outreach video - In this video, the grantee tailors its message to employers in the IT industry.